Understanding USA - Information Architects: Reed Agnew and Don Moyer

Reed Agnew and Don Moyer, with Grant Smith, founded Agnew Moyer Smith Inc. in 1980 after working together at the Westinghouse Corporate Design Center. The firm, now with nearly 70 people, has six areas of design practice—information architecture, branding and identity, interaction design, packaging, environmental graphics, and marketing support. Clients include corporations, governments, agencies, and institutions both in the U.S. and abroad. Steelcase, McDonald’s, Westinghouse, Rockwell Automation, and Fisher Scientific are a few notable clients.

Reed received a B.S. in engineering from Lehigh University along with honor awards in both writing and painting. Headed toward a career in architecture, he detoured to the Westinghouse Design Center where he was deeply influenced by consultants Eliot Noyes, Paul Rand and Charles Eames, and introduced to the broader possibilities that other design disciplines presented.

Don Moyer received a B.F.A. in Graphic Design from the Philadelphia College of Art (now the University of the Arts) and later an M.F.A. from Yale University. He worked as a designer in Philadelphia and Toronto before joining the Westinghouse Corporate Design Center in 1976.

Acknowledgments: Molly Bigelow, Margaret Bryant, Don Charlton, Erica De Angelis, Brenda George, Rick Henkel, Kurt Hess, Jonathan Hill, Melissa Kelley, Rita Lee, Todd Loizes, Faith Milazzo, Amy Oriss, John Reynolds, John Sotirakis, Zuleika Spencer, Sharon Wiskeman, Michael Yolch, Rand Ziegler.

E-mail: reed@amsite.com / don@amsite.com.

Acknowledgements Michael Bierut > >